Skip to main content

Project Canvas Template

1. Hypothesis​

The difference the team thinks the project will make for its customer

We think that... Will have the following effect...

Example:

We Believe that alow cost air travel product will meet customers travel needs and increase revenue for our airline.

2. Problen​

What triggered the Hypothesis? Clearly list challenges, issues and root causes.

Example: Many Travellers are prefering train travel over plane due to costs.

3. Customer Personas​

Who has this problem? What motivates them? What are they trying to accomplish?

Example: Ramesh is a University student who wants to travelduring semester vacation without spending a fortune.

4. Stackholders​

Who supports this effort? Who could potentially block this project? Who also has requirements?

Example: CEO, Pilots, travel agents, air regulators

5. Team​

What experience and skills are required to setup this experience for success?

Example: marketing manager, operations lead, finance, IT dev team

6. Value​

What is the likely user benefit and business benefit:

  • expected user gains
  • $ business benefits
  • technical benefits

Only list what can be measured and rank them as a team in terms of perceived customer value.

Example: Air travel speed( not service) at the price of train ticket

7. Ideas​

What could solve the customer personas problems and meet stackholders requirements?

Example: Refurbished airplanes with no checkin baggage and no food/drink served.

8. Minimum Viable Experience​

The smallest, easiest, fastest-to-make version of your idea that can reliably prove the hypothesis.

Example: Serving one popular tourist destination during university vacation

9. Metrics​

Define success metrics directly related to the desired values for this experience that will be used to prove or disprove the hypothesis.

Metrics are often overlooked or not executed.Determine early when, how and by who they will be measured.

Also, you want to have metics not only for the ultimate value but also for milestones along the way that can provide early success or warning indicators.

Example: The low cost air travel offering website will trigger atleast 10,000 leads and 1500 bookings within the first month.

10. End to end Demo​

Tell an end to end story from the point of view of the customer that focuses on the problems solved, the solution applied and value achieved. List the key scenarios as role play, sketches or lo-fi(wireframes) that later could be worked into hi-fi(pixel perfect) mockup journeys.

End to end previews of the user experience will give the entire team a desired end goal to work towards.

Example: Screen journey of booking a low cost flight; end-to-end experience from check-in to disembarking; compliant hotline process and experience etc.